Identity & Web

Eyerim is fashion eshop selling designer eyewear across Europe. Eyerim offers 10 000 authentic sunglasses, prescription frames and snow goggles from more than 50 brands and designers. New logo, the symbol and the custom typography, are an interpretation of ‚eyerim’ acronym. The eye symbol infused into the ‚e‘ initial is the leitmotif which creates a unique and bold symbol mark. Cleaner and simplier, product focused web redesigneded from the ground up.